Importance of Audience Analysis and Audience Adaptation

In Chapter 5, it discusses the importance of audience analysis and audience adaptation in the speech development process. The importance for audience analysis is that you obtain and evaluate the information of an audience in order to meet their interests. In order to do this you have to create a strategic plan in order to keep the audience’s undivided attention such as using summary statistics and direct quotes. The importance of audience adaptation is adapting to the setting which includes the location, occasion, and time. In the location you want to figure out the advantages and disadvantages of the place so you can better prepare yourself and have confidence. How I would plan on using audience analysis in my speech is to prepare myself for my audience’s response/feedback and use a strategy to respond to them.