Monday, April 20, 2009
Chapter 14 Concept
One concept from the assigned reading that I found useful/interesting was persuading different types of audiences. The different types of audiences include negative, positive, divided, uninformed, and apathetic. A negative audience, also known as hostile audience, is the type of audience that holds an unfavorable view of the speaker’s position. The way to persuade this type of audience is to establish credibility, take a common-ground approach, visualize topic in positive ways and anticipate and address objections. A positive audience holds a favorable view and strategies include incorporating narratives, relying on engaged evidence to reinforce commitment, using vivid language and images, and suggesting action. A divided audience is half being favorable and the other half being unfavorable. To persuade these audience use the strategies that’d be used towards negative and positive audiences. An uninformed audience has no opinion, but you can persuade this audience by motivating them to learn more about the topic and using repetition and redundancy. An apathetic audience is having no interest in the topic but the speaker has to gain the attention and interest and take a one-sided approach.
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Why ello there Kai!
ReplyDeleteI also learned how useful it was to know about the different types of audiences we would need to persuade. By knowing the different types of audiences to persuade out there the speaker may be more aware of how to persuade the audience correctly. Each type of audience is handled differently because each has a specific need, which you had explained throughout your blog. Good job Kai! It is good that you are learning & taking in these tips because it can be very helpful when we are speaking in front of a crowd. Hopefully most the audiences we ever speak in front of is a positive one!
Hi Kai, I also found this topic very interesting. I find that adjusting your speech to different types of audiences can be very difficult, especially if it is an audience that opposes your topic. Establishing credibility is a good way of winning over an opposing audience. If you sound credible and have done your research thoroughly, it will become easier to let the audience see the topic in different points of view. Although having an audience that views your topic in a positive manner can be an advantage, it is important to keep the audience enlightened with vivid language. This allows them to take an even further interest in the topic.
ReplyDeleteI feel like I am one of the apathetic audience members. I don’t really have an interest in what speakers have to say unless it was something I wanted to hear about in the first place. In our class, I end up liking the speeches that are given because they are interesting. The topics are all quite random and people get a lot of fun facts to share. I’ve noticed some negative audience stay negative. In one of my class there is this one guy who is always against everything to what everyone says but I think he just likes to debate.
ReplyDeleteHello!
ReplyDeleteI also found this interesting and useful. I have always wondered how you are supposed to persuade all kinds of audiences and have wondered how you know what type of audience your audience is. I really don't have much interest to what most presenters are saying unless it is something that I believe in or have always wondered about, so I guess that you can say I am part of the negative audience. This part of the chapter was extremely useful and now I know how to persuade all types of audiences. :) I am hoping that within my next speech, we will all be able to persuade each other to get involved with the topics that we are presenting.
I agree with you this was the most helpful topic from chapter 14. It’s important to know who your audience is to know how to address your speech. I think a divided audience is more likely to happen, because there’s always going to be people who agree, some that disagree, and then there are those who really aren’t even paying attention. Also I think it’s important to assume that at least one person in the audience us going to be uninformed. Because it’s not possible that everyone is aware of all issues, so it’s best to at least give a brief description.
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